Keynote Speaker (Art Tracks)
Living Archives: From Digital Preservation to Artistic Reinterpretation
Hagler Juergen
University of Applied Sciences Upper Austria
Biography
Dr. Juergen Hagler is Professor of Animation and Media Studies and Head of the Bachelor's and Master's programmes in Digital Arts at the University of Applied Sciences Upper Austria. His artistic and academic research explores the intersections of animation, immersive media, generative artificial intelligence, and cultural heritage, with a particular focus on artistic reinterpretations of historical artworks and archives.
Since 2017, he has served as Director of the Ars Electronica Animation Festival and has played a leading role in the Prix Ars Electronica's New Animation Art category. He is the initiator of Expanded – Conference on Animation and Interactive Art, organized in cooperation with ACM, and actively contributes to international academic and cultural networks, including SIGGRAPH, SIGGRAPH Asia, ISEA, and VINCI.
His work connects artistic practice, research, and education, exploring how emerging technologies enable new forms of artistic expression and critical engagement with cultural memory.
Abstract
The future of cultural heritage is not only about preserving the past, but about creating new ways to experience, reinterpret, and critically engage with it.
This keynote explores how media art transforms cultural heritage and archives into spaces for artistic experimentation, participation, and critical reflection. Tracing three decades of Ars Electronica's engagement with immersive technologies—from pioneering CAVE applications in 1996 to Deep Space 8K and the recent Living Archives initiative—it examines the evolving relationship between digital preservation, artistic reinterpretation, and cultural memory.
Building on Gerfried Stocker's reflections on theater as a living archive, the keynote develops three interconnected perspectives: From Preservation to Activation, From Documentation and Digitization to Reinterpretation, and From Generative AI to Contextualized Cultural Memory. It argues that digitization provides essential foundations for preservation and accessibility, but that meaningful cultural engagement emerges through interpretation, interaction, and critical contextualization.
These perspectives are explored through artistic research projects, including The Virtual House of Medusa and a series of interconnected works dedicated to Austrian artist Klemens Brosch: Brosch AI – Distorted Dreams, Unfinished Decay, and Interactive Brosch. Together, they trace a research trajectory from AI-assisted animation and the reinterpretation of historical artworks to immersive, interactive experiences.
Further examples, including The Theater Machine and The Fadinger Automat, examine how generative AI can enable participatory encounters with history while questioning authenticity, representation, and the construction of cultural memory.
Ultimately, the keynote proposes Living Archives as dynamic spaces where preservation, artistic activation, and critical contextualization intersect.